7 deadly sins

This was originally a design study for a new set of prepaid call cards for a major telecommunications company but it was rejected as it was unlike a previous study pre-selected by the client. I decided that this was too good to be used for a call card so I used it as a stand-alone work.

The concept was originally from one of the champagne "spirit" bottles I designed for a seasonal campaign for a popular hotel chain (which wasn't used, unfortunately). You can look in my previous works here in this gallery.

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