Water Follies 2012

Ok, so this time we went even farther out on a limb... way out there beyond anything a racing sport usually does. The Water Follies group trusted us and gave it a shot. Again Adam and I worked on the concepts and design together. Obviously the initial design was done in Studio Max, then had a few other morphs. It was hugely successful beyond  anything we could have imagined. The association was getting mails from Australia to request poster prints even. It was just odd and fun and exciting to see how a design risk could generate so much positive response!