Done in collaboration with one of my colleagues Adam who had graduated from some car design college in Milan. We went way out on a limb here, and I wanted him to design some stuff based on his viral Lamborghini drawings. It was everything the previous year's design wasn't. I just love the look and feel of it. I think he used autocad sketch and photo shop for the drawing parts on his wacom monitor.
While these WF posters are the basic design, the biggest challenge is to get them to play a variety of rolls such as making them work as tri-fold etc.