David Milisock's Blog
https://au.marketo.com/
Never noticed this until a read today.
Marketo is more than just software - when you use it, you get a playbook for digital marketing success.
Not that I'm suggesting Corel should do this. Maybe worth finding a partner that's a "king" in this area.
Alternatives — Always looking for better than Adobe. financesonline.com/.../
I agree, I only use Acrobat Pro 9 anymore and that's because of the Adobe conforming PDF driver and Distiller. I us no Adobe graphics applications any longer and that has been for several years.
I have news for Adobe, the print industry moved that direction in a big way 30 years ago. Any graphics shop big enough to need one already has one.
Corel is trying to migrate that way with its online proofing and customer communication portal but it will be a waste of time.
As far as drifting a subject people ask I answer.
I don't think the Abode CRM is targeted at print shops. They are targeting small agencies, design studios and inhouse marketers; the ones that are the "believers". I do think this is all building to a case where Corel (likely the largest competitor) and the rest of the non Adobe providers form a promotional group. They are all being shat on with this "only Adobe is industry standard" rubbish. I've been listening to this "only Adobe is industry standard" with "the Mac is designed for graphics" BS for 30 years. I haven't seen much effort to counter it. That said, I'm talking from Australia. We are prone to "BMW" thinking.
Here's the thing: hate on Adobe all you want. But right now they are commanding the lead by a way out in front clear margin. Corel meanwhile is choking on their dust. Most of the major branding work and advertising work for print and motion graphics is being done using Adobe's stuff. The same is absolutely true for corporate branding work. That's pretty much ALL Adobe.
I work full time in the sign industry. And I have to deal with a lot of customer provided artwork. 100% of the major corporate assets is all generated using Adobe software. None of it is done using CorelDRAW. Corel used to hold a very commanding footprint in the sign industry space. They don't any longer. And that's mainly because CorelDRAW is really deficient at importing and outputting Adobe Illustrator generated artwork. For the past 20 years CorelDRAW has been stuck running in a mode of catch-up compared to Adobe Illustrator (among Adobe's other applications). That really didn't mean all that much when most of the sign industry was geared to outputting art through vinyl cutters and routing tables. Vector shapes with a single color could be handled by all kinds of applications. Once the large format printers started getting installed inside sign companies and once sign companies started selling full color LED jumbotron signs capable of showing full motion video and motion graphics the Corel option really started coming up short. And it really came up short big time when a major company built its branding assets using features in Adobe Illustrator that could not be rendered properly within CorelDRAW.
Yeah, it costs money to pay for a Creative Cloud license. But it also costs a lot of time and money to have to re-build client assets made in Adobe software where it can work in a Corel environment. And what does that gain? What does it gain when the leading large format digital printing RIP applications (Onyx, RasterLink Pro, Caldera) are built around Adobe output?
It took over a decade for Corel to incorporate full support for OpenType after Adobe built it into the first Creative Suite version of Illustrator. CorelDRAW introduced Variable Font support years after Illustrator. Will Corel herald the support of OpenType-SVG font support and free-form gradients in CorelDRAW 2021?
Too many bugs in the release software for too many years an a issue that could be solved tomorrow by introducing a package labelling of "pre-release".
They have no one to blame but themselves for their market share position.
And now the same ego that says "this software is perfect", says "this software is worth double Adobe".
The change that is needed is to become open and transparent and forget about this "secrets" bullshit.
Corel HAVE TO take a leaf from the Open Software playbook. That means public bug lists. At least show respect for customers by being very clear about what has issues so they can be avoided by the customer in advance. Otherwise means you blame yourself, then Windows, then your computer and finally get to a clear point where you know the issue comes from Corel. That really isn't being respectful of the customer.
No doubt Corel will continue to put ego and marketing first, keep to fixed release dates regardless of the actual state of the software and shoot themselves in the foot over and over! Whoever is making those calls are WRONG! Corel just are not far enough ahead of anyone to claim they have deep secrets needing industrial strength protection.
What they need to do is deal with this issue of professionalism in the 21st century. Do that and they can make a lot of money. It starts with a statement and real acknowledgement of past failing.
Something like...
Corel as a bleeding edge graphics software company has for 30 years protected our unique coding efforts. At times this has been at the expense of our customers who have endured issues from code which were not perhaps as public as they should have been.
It has been resolved that for the success of Corel and the future development of the software that our users love so much, that we need to do better at keeping customers protected from known errors and accelerate the patching process that is a normal part of software deployment.
As of XXXX Corel products will all have an open bug list and we will actively seek to get more feedback from customers by including a bug reporting feature at a top level menu item.
Deadset, what is the f'ing problem with doing this? Honestly, someone's head needs to go over this. It's impossible that I'm so special and what I'm saying is so unique, that it isn't being said by someone within Corel.
Doing that and developing stronger and fearless relationships with others that are not Adobe is the answer. Understanding Corel is part of an ecosystem and nurturing that ecosystem is the key. Chasing Adobe is just a waste of time.
Or you could skip all the BS and just DYI the whole thing in Drupal. https://youtu.be/VPQC5-gQJ4Q