David Milisock's Blog
https://au.marketo.com/
Never noticed this until a read today.
Marketo is more than just software - when you use it, you get a playbook for digital marketing success.
Not that I'm suggesting Corel should do this. Maybe worth finding a partner that's a "king" in this area.
I would say that less than 1% of the market in advertising here use something not Adobe and mostly Macs at that. Corel got the sign industry with "free fonts" early on. That's because signwiters needed many fonts for a few words. Adobe in 1993 were charging $230 for a font set (4). Unaffordable when you needed a font for just a few words.
I doesn't just impact Corel, it impacts all other non Adobe software, no matter how good or what the price point.
Which is why I've been saying that Corel need to be part of some industry marketing to lift the consumer expectation of all products that are not Adobe. It doesn't impact me because I was "educated" by clients that built computers early on. PCs being used for graphics (with or without Adobe) were "saved" by kids that were into PC gaming entering the industry. They were the non Mac influences.
Adobe won't get the professional video market! Those dudes are much more computer/hardware aware. They are used to being brand neutral and many have long histories with Blackmagic Design from the days where BD (an Australian company) sold the little boxes that connected things that were incompatible with each other. That space is shared by a far bigger range of vendors like Sony, JVC, Canon, Red etc. They needed to get the maximum quality from camera to finished product and because of rendering times horsepower and not wankerism was king.
Adobe now rents fonts and limits how many you can use based on what you pay, so many Adobe users can't even send their fonts along with jobs anymore.
One of my clients was maxed out on fonts and had to edit a logo file for my use. She had to uninstall 5 fonts that she was using, restart the application, install 5 fonts restart the application, edit the file and give it to me. Then repeat the process to get back to work. Adobe says this works on the fly, BS! I'm a *** I just make the clients pay to buy the fonts.
In my area advertising is in its death throws. Most are B to B web work you'll see MACS but mostly Adobe on the PC. The dying remnants of agency's are 1 or 2 people MAC shops and there are hundreds of them. They use old MACS many with CS versions of Adobe, most are hoping to make it to retirement with bankruptcy.
NONE are my clients, I expect to be paid promptly.
The Adobe Fonts service (formerly Typekit) no longer has a 100 font limit (they got rid of that limit a couple or so years ago IIRC). A user can sync as many fonts as he likes, although it's probably a good idea not to have more than a couple hundred active at a time. The 100 font limit was not very practical. Some of the type families at Adobe Fonts come close to hitting that 100 font barrier or even going past it.
Regarding commercial font files and what they cost back in the 1990's versus now, it's true high quality commercial typefaces were pretty expensive back then. CorelDRAW was attractive to sign companies primarily because it was made for the Windows platform, which the vast majority of sign companies used. The bundled fonts in CorelDRAW were a nice bonus, once Corel started including good quality fonts. The font collection in the first couple or so versions of CorelDRAW were junky knock-offs. Bitstream made lots of copycat fonts, but they were at least better in quality.
Commercial fonts today are often expensive to buy just like back then. However, one big difference today is newly released type families will be available for big introductory discounts and existing type families occasionally go on sale at various font web sites. Several web sites offer free fonts, but IMHO Google Fonts and Font Squirrel are the only legit ones. The fonts hosted at those two sites are usually decent in quality and 100% free for commercial use.
I use the Adobe Fonts service, but do not rely on it exclusively. I buy a lot of type as well. Just the other day I bought a copy of the Futura Now super family while it was still on sale.
Maybe my client needs to get with the program, her latest update to CC still gives her font issues or at least it did last Wednesday.
The only time I buy a font is if the client forces me to make them buy one. I'd place a few C notes on a bet that I haven't bought a font for myself in a decade. I already have 15,000 or so.
I don't remember the last time I bought a font. I can usually find a free font that is OK for headings.