Text on a path--how to make it read counter-clockwise

I'm making these awards and have forgotten how to get the text to read counter-clockwise.  

The text on the Democrat of the Year award is all clockwise.  

The Wabash River award is older.  Note that "Wabash River" reads clockwise, and "Heritage Corridor Commission" reads counter-clockwise.  

Can someone tell me how to get the text to read counter-clockwise?