Adobe as a sales force contact manager.

David Milisock's Blog

https://au.marketo.com/

Never noticed this until a read today.

Ready to be a FEARLESS Marketer?

Marketo is more than just software - when you use it, you get a playbook for digital marketing success.

Not that I'm suggesting Corel should do this. Maybe worth finding a partner that's a "king" in this area.

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  • If they don't get a handle on bugs and get real about some existential issues they'll be a historical footnote a few years from now just like Macromedia or other defunct software companies.

    I doubt it. More likely if Corel don't change their ways they will lose customers and value in the market. Then someone who thinks will see that the problem is attitude and not programming buy the company and rebuild it.

    The last 2 owners think they had bought a honey pot but failed or been sucked into the Corel notion of being second place to Adobe with secret technology. Whatever secret technology was in these products at the start, at time when no one knew squat, has long since become Open Source.

    The problem has been 30+ years of mislabeling prerelease software as "Gold Master" for the sake of meeting a marketing deadline. Those marketing deadline no longer need to exist as with the internet releases can be staged at any time and don't require a printing or CD manufacturing effort.

    Corel just need to put the customers first and roll out the updates with labels that match what a product actually is. And I dare to say they need to delete the Corel brand at the same time to signal the market that serious change has occurred.

    Corel have 15 year at least of half arsed additions that were a response to what we as a community demanded. We end up with a 3rd class RAW conversion, a pretty rank photo editor, a dead Ventura, nothing particularly valid for the web AND a pretty decent Draw. AND NO FRIENDS!

    I just don't care about Photopaint or Corel RAW or even the death of Ventura or the WordPerfect guff.

    It's all about Draw and FRIENDS. Better to have a deal where they make 10% by marketing DXO that put not enough developer time into Corel RAW. Better to spin off an Open Source image editor from GIMP than put money into Photopaint. Put the focus on DRAW and building strong relationships with partners that are determined to make world class products. Put the time into Workflow Management and integration with other software providers that are not Adobe. At least at the professional level.

    DRAW is the world class product, virtually everything else Corel and Co sell is quirky and interesting or just a profit line. DRAW was special from the get-go. It's still special and unique. What makes it great is it is Illustrator and InDesign in one. (Greater would be a better integration of bitmap editing but that isn't required, it would just be nice.)

    Draw and GIMP suffer from some similar problems. Menu and shortcut confusion. And I've said this to the GIMP dudes as well. It starts with the magnifying glass. The thing every user must use.

    F2-F4 in the case of Draw and Control then (not together) Z in the case of GIMP. It annoys the hell out of users to discover they have to relearn the basic short cut for the magnifier.

    With Draw using F2-F4 when you are using multiple programs at the same time you end up pressing F2-F4 in some other program with consequences that are unknown.

    With GIMP unless you are conscious and press Control then Z, you do Control Z which is undo. "WTF did I not do what I thought I did." Deeply flawed!

    OMG we have the most complex stuff with industry standards and the simplest stuff that runs a muck.

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