In Brazil the download version costs R$ 1,399, (Real - brazilian currency) which converted to U.S. dollars, at the exchange rate of the day, is the equivalent of US$ 689.
Is it not enough reason for piracy
On Uruguay, near Brazil, with only 3 million people, the price is around 1000 US dollars
thats how the pricing shall work. India has more that 100 million people. mostly computer illiterate, but competition is fierce, you can get a brochure designed for less than 4 US$. or a visiting Card for less than a single US$. The price of a product should be based on the purchasing power of the country, and not on its intrinsic value. A simple example is of McDonalds' Burger pricing worldwide
pls read it:
http://www.digitalurban.org/2008/06/global-mcdonalds-price-map-burgernomics.html
http://www.maptube.org/map.aspx?s=DCwyokmXTCenc0OMGVwKXBwKgUwKEI
In my opinion, this is a comparison between two unrelated products. How can a burger be compared with a software.
Burger = Eat, satisfy yourself and forget.Still hungry, pay for another.Want to make money out of it, you cannot eat it but will have to find a guy who is in need to sell it. So you either have the burger or the money.
Software = Buy a license and keep using for the lifetime. Make money for the lifetime.
So buying an burger is spending money and buying a SW license is an investment.
arun bhati said:A simple example is of McDonalds' Burger pricing worldwide
I do not intend to offend anyone here nor I want to get into the pricing discussion war. Just one thing I believe -
No client will pay an extra buck because you invested in a SW for him. So the way is to learn to use the SW so deeply that you start earning the same amount in half the time. Straight calculation. If you are earning 1000 a day. Try to finish the job with proper use of the SW in half the time and you have the opportunity to earn double in a day.
agreed, the comparison is of pricing. Most of the people are happy with Corel 12, but they can not buy it, and x6, comes with 2 years maintenance, and Rs. 48000+vat, makes it very expensive, that's lead to piracy.
again, in any shop they have more than 2 or 3 computers, so this is one shop, but they need 3 SW, should they spend(invest) more than one lakh on Corel only. how will they pay for electricity bill or Petrol bill...
Hi Anand, others,
Anand Dixit said:I do not intend to offend anyone here nor I want to get into the pricing discussion war.
I do not think it would be a war. This is just like many other products/services in this world. At some point in the past someone from Canada had to cut deals and put things in place to deliver this product to India or anywhere else. Thus a chain of distribution is established across country lines. Everything is working just fine then along comes the Internet, shrinks the world and exposes these types of things to comparison on a worldly level. You need to consider the bigger picture.
Very interesting issue. My main question would be does this product help provide income to many Indian people, if so it's a good thing.