Is this sign great, bad or just so so ?

The original suggests that this young woman with the quirky outfit loves this stuff. That in itself is the pitch. It tells us, "Women who like and use this scent embody all the attributes of the subject in the photo. "

She's not using the perfume to lure a man - it's simply an expression of who she is. So, yes, it works for me!

Fashion ads are alluring because of their beauty, and the beauty of their subjects. That glamour IS the draw, and the idea that the buyer can share in this glamour by buying the product IS the pitch.

And the abstract message of the open bottle and glistening droplets is an aesthetic appeal that implies freedom, even a little carelessness and abandon, along with grace and delicacy.

Your ad has a very different message, being that if you use the perfume, you'll get a man, as if by magic. It's a bit clumsy in comparison. The first ad says that using the product will bring you closer to your ideal self - glamorous, beautiful, young, quirky, independent. In its subtle way, it carries a lot of meaning.

with your approach, the ad becomes a statement that's not about bringing the buyer closer to that more perfect person that she aspires to. The focus moves from who she IS to what she WANTS, and, in this case, she wants a man.

And by removing the delicate splash of perfume from the picture, you lose that aesthetic appeal. And, again, the slogan makes the whole thing heavier, less graceful, clunky.

So, my vote goes for the original. A little mystery and grace go a long way, in my book.