Is this sign great, bad or just so so ?

Hi Everybody,

Is this a great sign, a bad sign, or just so so.

Here's our reaction to it.

1.  The photography and composition are marvelous.
2.  It's a lousy sign.

It's a poor sign because it does not contain a sales pitch. Would a woman turn around to go into Bloomingdale to buy a bottle of this stuff because of this sign. What motivation does this sign show to her for spending her money.

We fixed the sign to improve matters.  The message and its rendition may not be subtle but we think that it is better than nothing.



Phil
PS: Any comments from professional sign people ?