Is this sign great, bad or just so so ?

Hi Everybody,

Is this a great sign, a bad sign, or just so so.

Here's our reaction to it.

1.  The photography and composition are marvelous.
2.  It's a lousy sign.

It's a poor sign because it does not contain a sales pitch. Would a woman turn around to go into Bloomingdale to buy a bottle of this stuff because of this sign. What motivation does this sign show to her for spending her money.

We fixed the sign to improve matters.  The message and its rendition may not be subtle but we think that it is better than nothing.



Phil
PS: Any comments from professional sign people ?

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  • The original was OK as far as fashion ads go.  The redesign is bloody awful though, in both execution and concept.  It's embarrassingly misogynistic and shows the creator had no idea who the audience is or what they want.  It's obviously a copy/paste disaster created by someone with little to no knowledge of their target audience, as well as little to no knowledge of how to execute their idea or how to use the software.

    No offense, but this is a trainwreck and an eyesore, no matter how you look at it.  0 out of 10.  No stars and whomever made it should be banned from ever using imaging software again.

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